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With over 9,000 breweries thriving in the United States, standing out in the craft beer scene is vital. Crafting a distinct brand identity is a journey that begins with strategic positioning and extends to creative marketing tactics. Here's how to captivate brewery enthusiasts and ensure your brand remains in their hands: Establishing Your Brand Identity Your brand is the perception consumers hold of your brewery. Shape this perception by defining your core values, voice, and visual identity. Crafting a compelling positioning strategy is key to setting your brewery apart from local competitors and mass-produced options. Identify your unique selling points...

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If you've been searching for a reason to drink tequila on a Monday, look no further. Feb. 22 marks National Margarita Day. Move over Valentine’s Day, it’s officially time to celebrate the best fake holiday in February.  Although it may be a Monday, and you might still be recovering from the weekend, it’s also five o'clock somewhere - so you still need to celebrate.